Search Engine Optimization (SEO)
There is a lot we have learned in our professional journey while working on complex projects. Not all projects fit the ‘one formula/solution fits all’ approach.
We will execute your strategy and continue to refine as needed as we move forward. SEO is not something you do once, it takes constant tweaking and measuring to improve and retain rankings over time.
We will stay on top of how your competitors are performing in relation to your rankings. We will make any necessary technical and content changes to your website that will help improve your position in the market.
There are a few important activities we do to ensure guaranteed ranking on Google’s first page,
SEO audit, content, information architecture, keyword cannibalism, duplicate content check, HTML mark-up, out links, competitive analysis, regular on-page & offsite optimization
Content Development
We cannot emphasize enough the importance of content marketing. In fact, of all the strategies available to businesses to market themselves online such as search engine marketing, social media marketing and pay-per-click campaigns, content marketing is perhaps the most important aspect of any successful digital marketing strategy.
Unfortunately, the web is full of poorly written and superficial content that does not provides helpful and useful information. This type of content not only fails to convert prospective leads into customers but alienates visitors to your website who are duped by empty content that conveys little if any, helpful information.
Google is increasingly penalizing websites with this type of generalized basic information. Google considers the quality and volume of a website content as the single most important factor in search rankings. Do not take our word for it; here’s exactly what Google has to say about your website content vs. your visibility online:
“One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.
However, some webmasters attempt to improve their pages “ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don’t add substantial value to users.”
Advantages to publishing content:
1. Unlike paid advertising, blogs are evergreen content for your website
2. Other forms of marketing, chiefly television commercials can be highly effective.
However, television commercials cannot be shared. Due to sharing via email, printing, or social media, your content can have extraordinary and long-lasting marketing reach
3. There is no better way than blogging to establish your company’s online authority over your competitors
Our experienced and knowledgeable writers create informative content that addresses real issues with substantive solutions and guidance for consumers. Effectively written content for your website or blog should accomplish the following:
• Discussion of interesting topics that attract visitors to your website
• Employ keyword phrases designed to promote SEO
• Well written and easy to understand the content
• Clear communication of both your product, service, or brand
• Reflection of the true “voice” of your company
Content Services
You may elect to do as many or as few posts as you like. Here are the deliverables for our content writing service:
Articles produced within a week to ten days to allow time for writing, reviewing, proofing, and posting.
Posting to your site to include a custom image for each post (optimized for file size), and SEO meta title and descriptions for each post.
Using Google Webmaster Tools, a request for Google to “fetch” and index your post as soon as possible.
Google AdWords
Ninety-seven percent of Google’s revenue comes from online pay-per-click advertising. While the minimum bid per keyword is 5 cents in AdWords, the high-cost keywords are nowhere near that. As you are paying for each click, we implement only the best practices that include:
High-Quality Scores: High AdWords Quality Scores can lower your CPC and help you pay less for the most successful keywords. We divide keywords into appropriate campaigns and ads by using targeted ad text to improve quality scores and better keyword rankings.
Specificity: We do not take a “shotgun” approach to AdWords. We target very specifically and limited in each campaign.
Negative Keywords: Irrelevant keywords result in costly clicks that will never drive conversions, and when bidding on the most expensive keywords, negative keywords are essential. We use negative keywords to ensure that your ads do not show up for searches that are unrelated to your marketing goals.
Landing Page Optimization: While most AdWords conversion rates stay around 2%, we will often see landing pages convert at 20% or even 30%. We design and optimize landing pages for maximum conversion rates.
The primary goals of the Google AdWords campaign are to drive targeted traffic to your site and to generate revenue through increased conversions.
